The understated luxury "Low-key Rich Bitch" in the style of Gwyneth Paltrow

This season, fashion has surprised us with new trends, such as "dopamine dressing" or maximalism in search of serotonin, but the construction of a wardrobe has also prevailed, relegating ephemeral fashions to the background. On the catwalks, the "stealth wealth" (discreet wealth) has reigned as absolutely as in the days of Phoebe Philo, who, by the way, will return to fashion this fall.

Although the autumn-winter 2023 garments seen on the catwalks are not yet available in stores, this aesthetic can already be appreciated in a defender of minimalism like Gwyneth Paltrow, while she is at the center of a trial that, despite being a ski collision, is as inconspicuous as possible. The testimony in the courtroom has turned out to be surprisingly banal, including details like Paltrow being just under 178m tall and Taylor Swift not being a close friend, but certainly the highlight has been her style.

Lovers of memes and trendy mood boards should be giving thanks for the televising of the trial, because Paltrow is giving a master class in what Max Berlinger has called "low-key rich bitch", which could be translated as "rich posh discreet". A neatly folded white turtleneck and a Smythson notebook? Flawless blonde waves that look like waves? Statement jewelry, a bone broth-colored bag, and a fitted gray blazer with matching green juice? You cannot be more "rich discreet posh". Paltrow has even given a nod to her power color, green, with an olive coat that instantly evokes Great Expectations in anyone following '90s Instagram fashion.

At Tascón we have compiled the credits of his outfits, which include discreet luxury brands such as Audley, Chie Mihara, UGG, Hunter or Blundstone. But this look is less about branding and more about waspy understated style, territory Paltrow has been nurturing for decades. She carries it in her DNA (she's even claimed that her ski gear is one she's had for years, and that she dresses to blend in on the slopes). Since the pandemic began, ski fashion and white in tennis have caught on, and the “old money” aesthetic feels like an antidote to the “look at me” world of TikTok. and fashion's ongoing fascination with women like Carolyn Bessette Kennedy and Princess Diana, as well as the understated "low-key wealth" looks featured in Succession, has only just begun to smolder. In an age of watered down luxury, there is a fascination with the idea of ​​an inn style.